Description
Creating Great Visitor Experiences: A Guide for Museums, Parks, Zoos, Gardens, & Libraries Why are some museums, libraries, parks, and other cultural institutions more popular than others? As in the business world, some organizations stand apart from their competition by providing sophisticated, meaningful, and memorable customer experiences. This practical guide summarizes current research on consumer behavior, leisure trends, realms of experiences, and the importance of appropriate staff training. The author offers an eight-step process to evaluate how visitors view your institution, from before they arrive at the front door until after they leave. A vital resource for administrators, trustees, and staff. #IN-15731
